Throw away your video screen; you can project your video on stage props, buildings–even people. Think outside the box and anything on your stage can be a video screen at your next event.
New technology called video mapping wraps a projected video around irregularly shaped objects. This technique creates an illusion of depth and can be used for very tricky optical illusions. Our favorites include making static objects look like they’re moving.
You may have seen YouTube videos of video projection mapping onto buildings, like this one celebrating the Ukrainian Independence.
At this year’s Grammy Awards, the producers used video mapping to turn country singer Carrie Underwood’s dress into an animated light show. As Carrie sang, decorations and shapes were projected onto her dress and brought to life. The animations ranged from rose petals to butterflies to a galaxy of stars, often coordinating with the LED screen behind her.
So, what was required to create Carrie’s special effect? Lots of work by engineers and specialists behind the scenes.
First, they needed a custom dress.
Weeks before the event, several different fabrics were shipped from France to the video projection company to make certain they would be compatible with the projection technology. The ball gown’s 4-½ foot wide, seamless skirt used 10 yards of satin and 100 yards of crinoline and tulle to ensure the skirt was supported.
Then they needed the projection.
Two projectors hung from the ceiling 70 feet from the stage. Each projector needed to be cued and timed perfectly with the songs. The area of projection and “throw” distance for the projected video was determined in order to create a crisp image on the dress and not project onto the surroundings.
And finally, they needed Carrie to perform around the projection.
Barefoot and standing on crates during her performance, Ms. Underwood remained poised in the same location in order to properly capture the projection. Because her arms could disrupt or block the projected images, her gestures were to the side and away from the front of her gown. She even held the microphone to the side of the dress.
The technology to create animated clothing is not exclusive to Hollywood. PWG has the expertise and skill to bring the same “wow” to your event. Contact us today to find out how you can use video mapping to create a moment your guests will never forget.